Verena Siow named new SAP Regional President, Asia Pacific

• Appointment comes as SAP accelerates AI innovation and enterprise transformation across the region
• Former Southeast Asia president to lead SAP’s customer success and business transformation agenda across Asia Pacific

SAP Asia Pacific (APAC) has appointed Verena Siow (pic) as president for the region, effective immediately. Based in Singapore, she will focus on driving customer success, accelerating business transformation and helping organisations across Asia Pacific realise the full value of their SAP solutions.

With nearly three decades of experience in the technology sector, Siow has held multiple leadership roles during her 15 years at SAP. Most recently, she served as business suite leader for APAC, driving cloud growth and the end-to-end customer value journey. She previously served as SAP’s president and managing director for Southeast Asia.

“Our business is fuelled by accelerated AI innovation, underpinned by our purpose, our people and our partnerships,” said Manos Raptopoulos, chief revenue officer for APAC, EMEA and MEE.

“Siow brings deep regional expertise, a strong focus on customer success and exceptional leadership to this important growth market.”

Siow said, “It’s a pivotal time to take the reins at SAP Asia Pacific. Our vision for the Autonomous Enterprise, connecting data, processes and people seamlessly, is delivering real outcomes for customers as they reinvent their businesses for the AI era.”

With market units across Australia and New Zealand, Greater China, India, Japan, Korea and Southeast Asia, SAP employs more than 50,000 people across 46 offices and SAP Labs locations in Asia Pacific.

The company works with customers across the region, including NEC Corporation, Coles Group, Wipro, Alibaba Group, Fujitsu Limited, Hyundai Motor Corporation, Fonterra, Queensland Department of Transport and Main Roads, and Asian Paints.