CommercePay, BInfinite bring instant loyalty rewards into payments

• Integration enables customers to earn and redeem BPoints directly within the payment flow
• Partnership reflects growing demand for embedded loyalty and more seamless checkout experiences

CommercePay has integrated BInfinite into its payment platform, enabling merchants to offer instant loyalty rewards to customers directly at the point of payment.

Customers can now earn and redeem BPoints within the same payment flow, eliminating the need for separate vouchers, codes or third-party applications. The integration also gives merchants access to BInfinite’s ecosystem of 4.6 million members and more than 1,000 partner outlets nationwide.

The integration comes amid growing demand for embedded loyalty in payments, as businesses move away from traditional rewards models towards instant gratification and more data-driven customer engagement.

In a statement, CommercePay said the integration marks another step in its move beyond traditional payment acceptance, following the recent launch of its Instalment Payment Plan solution.

CommercePay general manager Patricia Silvanus said the integration allows merchants to activate loyalty features without requiring complex implementation, adding that the feature was designed to help merchants improve customer retention and encourage repeat purchases.

“Payments are no longer just about completing a transaction, but about creating better customer engagement at the point where purchase decisions are made,” she said.

“By embedding BInfinite into the CommercePay payment flow, we are helping merchants reward customers instantly and make loyalty part of the everyday checkout experience.”

CommercePay is a payment solutions platform that enables businesses to accept and manage digital payments across online channels.

BInfinite, owned and managed by BLoyalty Sdn Bhd, is one of Malaysia’s leading lifestyle rewards and loyalty programmes. Its partner network includes Caltex, Starbucks, Alpro Physio, Stryv and Enrich.

BInfinite CEO Kevin Wong said the collaboration reflects growing demand for more seamless and instant loyalty experiences.

“This development gives businesses a simple and scalable way to strengthen customer relationships while continuing to accept payments through one platform,” he said.

“This partnership allows BPoints to be earned and redeemed directly through the payment journey, making the experience more convenient for customers and more valuable for merchants.”

The integration supports multiple payment methods and is backed by secure infrastructure with real-time rewards processing.

Merchants can now activate BInfinite through CommercePay to reward customers instantly within their existing payment flow.