CommercePay and Pine Labs expand instalment payment options for merchants

• Targets rising checkout conversion pressure with expanded instalment capabilities
• Enables access to instalment payments across banks covering nearly 60% of Malaysian cardholders

As merchants face increasing pressure to improve checkout performance, drive higher transaction values, and offer customers greater payment flexibility, CommercePay, the e-payment arm of the Commerce.Asia Group, has partnered with Pine Labs to expand its credit card instalment payment offering.

The collaboration enables CommercePay merchants to offer seamless instalment options across a wider network of issuing banks, covering nearly 60% of credit cardholders in Malaysia, making higher-value purchases more accessible without full upfront payment.

Commerce.Asia group CEO Wilson Leong (pic) said the move reflects a shift in how merchants approach payments, with greater emphasis on conversion and customer experience.

“By expanding our instalment capabilities, CommercePay is evolving beyond a payment gateway to help merchants improve conversion and transaction value,” he added.

“This partnership reflects our continued focus on building payment solutions that go beyond transaction processing to support real business growth. Payments today are no longer just about enabling a transaction, as merchants are also looking for ways to improve conversion, increase basket size, and create a better checkout experience,” Leong said.

The instalment solution allows customers to split purchases into manageable monthly payments, with 0% interest options and tenures ranging from three to 36 months.

For merchants, this translates into reduced cart abandonment, improved conversion rates, and higher average transaction values, while giving consumers greater flexibility in managing their spending.

The solution is integrated via CommercePay’s single API, enabling merchants to deploy instalment options seamlessly across online channels. It currently supports nine banks—HSBC Bank, Affin Bank, AmBank, Standard Chartered Bank, OCBC, Alliance Bank, RHB Bank, UOB, and Bank Simpanan Nasional—broadening access to instalment-based payments across the market.

All transactions are processed through secure and compliant infrastructure aligned with industry standards and regulatory requirements.

Approved by Bank Negara Malaysia to provide merchant acquiring services, CommercePay continues to expand its role in helping merchants drive conversion and enhance checkout performance in an increasingly competitive digital commerce landscape.