Maxis celebrates successful inauguration of eKelas Usahawan Accelerator Programme, unveils new digital learning platform

• Out of the 60 participants, one-third managed to double their revenue
• Aims to equip participants with digital skills to grow their business online

Maxis recently celebrated the graduation of the pilot cohort of its eKelas Usahawan Accelerator Programme — a three-month digital upskilling initiative aimed at empowering micro, small and medium enterprise (MSME) entrepreneurs. Launched in December 2024, the free programme equips participants with essential digital marketing skills to grow their businesses online, integrating practical applications, mentorship, and performance tracking.

The inaugural cohort comprised 60 entrepreneurs from the Central region, who received guidance on leveraging digital platforms and building quality online engagement. Notably, by the end of the programme, one-third of the participants successfully doubled their revenue.

Three graduates were specially recognised for their outstanding revenue growth, achieved through effective use of web and social media channels. Following these promising results, Maxis announced that the programme would be expanded to include entrepreneurs in additional regions, starting with the East Coast, Southern region, and Sabah.

The graduation ceremony, themed “Kuasai Digital, Lonjakkan Kejayaan” (Master Digital, Leap to Success), was officiated by Noor Afifah binti Abdul Razak, deputy secretary general (Policy and Monitoring) of the Ministry of Entrepreneur and Cooperatives Development.

Maxis CEO Goh Seow Eng said: “We take pride in empowering Malaysian entrepreneurs with the tools and confidence they need to tap into digital opportunities. Our goal is to provide MSMEs with fundamental digital skills and resources to support their business growth. This is especially vital for underserved entrepreneurs, as digital platforms become increasingly critical to staying competitive in the economy.”

During the ceremony, Maxis also launched the Maxis eKelas Usahawan Learning Portal, a comprehensive digital platform offering curated learning materials. Designed for self-paced learning in both Bahasa Malaysia and English, the portal includes videos, toolkits, templates, and guides to support continuous learning. The initiative aims to provide long-term, accessible digital training to all entrepreneurs, regardless of background or location.

The accelerator programme and learning portal form part of Maxis’ flagship eKelas Usahawan initiative, which seeks to equip entrepreneurs—particularly those from the B40 group—with the digital tools and skills necessary to enhance their online presence. Since its launch in March 2021, Maxis eKelas Usahawan has trained more than 10,000 entrepreneurs nationwide.

Through this initiative, entrepreneurs gain knowledge in expanding their digital footprint, utilising social media effectively, and increasing revenue through online campaigns. As Maxis continues to expand its community outreach, it reaffirms its commitment to supporting the growth of Malaysia’s MSMEs in line with the nation’s digital transformation agenda.