Collektr appoints Tunku Alizakri as chairman to lead growth in lifestream commerce for collectibles across APAC 

  • Brings decades of leadership to shape a dynamic collector ecosystem
  • Former CEO of EPF, served as chairman of MAVCAP & Penjana Kapital

Collektr, Asia-Pacific’s premier livestream auction platform for collectibles, has appointed Tunku Alizakri Raja Muhammad Alias (pic) as its chairman. This milestone underscores the company’s vision to lead the rapidly evolving collectibles market by leveraging livestream commerce to create seamless and engaging trading experiences across the APAC region.

Tunku Alizakri brings decades of leadership experience, having driven transformative growth in global and regional organisations. His expertise will help Collektr shape a vibrant ecosystem for collectors, investors, and sellers. The Asia-Pacific collectibles market is poised for significant growth, driven by livestreaming, AI technology, and increasing collector engagement, positioning Collektr to capitalise on this expanding sector.

As of 2024, the global collectibles market is valued at $484.6 billion (RM2 trillion) and is projected to grow at an annual rate of 6.2%, surpassing $1 trillion (RM4.4 trillion) by 2033.

[RM1 = US$0.22]

APAC accounts for approximately 30% of the global collectibles market, generating $91.8 billion in 2024. Markets such as Malaysia, Singapore, and Thailand are driving growth, with a projected CAGR of 6.4%. Livestream commerce in APAC surged to $125 billion in 2023, with China alone contributing $104 billion, highlighting the transformative potential of livestream-based collectibles trading in the region.

Malaysia’s e-commerce sector is projected to grow at a 14% CAGR, exceeding $11.3 billion by 2027. Collectibles are among the fastest-growing categories, reinforcing Malaysia’s leadership in blending culture and commerce in the digital age.

Southeast Asia’s e-commerce market is expected to reach $230 billion by 2027, fuelled by the rapid adoption of livestream commerce in Malaysia, Singapore, and Thailand. Malaysia’s livestream commerce segment alone is projected to reach $1.5 billion by 2027, solidifying its role as a key regional player.

Globally, the $484.6 billion collectibles market is set to surpass $1 trillion by 2033, with APAC livestream commerce generating $125 billion in 2023. Malaysia’s growth aligns with global trends, positioning Collektr to capture market share locally, regionally, and internationally.

“Livestream commerce is the future of how people connect, transact, and build communities,” said Tunku Alizakri. “Collektr is uniquely positioned to bridge passions and commerce in this rapidly growing industry. I’m excited to work with the team to shape the collectibles sector and redefine what is possible in the new economy.”

He also emphasised the need for a supportive business environment, particularly in AI-driven industries, and the role Collektr can play in creating opportunities for gig workers in this evolving landscape.

“Appointing Tunku Alizakri marks the next phase of our growth journey,” said Adlin Yusman, CEO of Collektr. “We aim to attract strategic investors, establish physical spaces for the collectibles community, and integrate cutting-edge technology to enhance the user experience. As we scale across APAC, we hope to demonstrate how this sector can become a major contributor to the region’s economy.”

Collektr is well-positioned to capture a significant share of the APAC livestream collectibles market, which is expected to grow substantially in the coming years. With livestream commerce gaining momentum and driving greater consumer engagement, Collektr is set to transform how collectibles are traded, expanding both market opportunities and cultural connections.

The company’s mission is to revolutionise the collectibles trading experience by bringing transparency, trust, and excitement to the process. Under Tunku Alizakri’s leadership, Collektr invites investors, partners, and collectors to join in shaping a future where livestream commerce and collectibles intersect, fostering both business growth and cultural enrichment.

Tunku Alizakri is a visionary leader with a proven track record in governance, strategy, and transformative change. As the former CEO of the Employees Provident Fund (EPF), he spearheaded modernisation efforts that significantly enhanced financial returns for millions of Malaysian workers. He also served as chairman of MAVCAP and Penjana Kapital, playing a pivotal role in advancing Malaysia’s venture capital and startup ecosystem, driving innovation, and unlocking new opportunities for emerging businesses.

Additionally, he sits on the boards of some of Malaysia’s most influential organisations, including Petronas Dagangan Berhad, Bumi Armada Berhad, Prudential BSN Takaful, and RAM Holdings Berhad (RAM Rating Services Berhad), where he provides strategic insights to drive growth and governance excellence.

 


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