Malaysia’s ServAuto secures new funding to scale nationwide operations, close to US$6 mil raised to date

• Funding will expand ServAuto’s products & services and grow its nationwide workshop network
• In 12 months, ServAuto claims to have reached 30,000 customers across essential aftersales & select accessories

ServAuto, a Malaysia-based automotive aftersales platform, has secured undisclosed new funding, bringing its total capital raised to nearly US$6 million (RM24 million) to date. The round is led by Vynn Capital, a Malaysian VC specialising in mobility and supply chain, with support from Jelawang Capital, Malaysia’s National Fund-of-Funds, Openspace Capital, SWC Global, Gobi Partners, and strategic angel investors.

The funding aims to address long-standing fragmentation in Malaysia’s automotive aftersales market, bringing greater transparency, standardisation, and trust to the sector. Despite high vehicle ownership rates, the market remains fragmented and predominantly offline, with inconsistent service quality, opaque pricing, uncertified parts, and limited consumer visibility.

“We saw the same opportunity in aftersales that we saw in the used car market years ago: a massive industry lacking trust and standardisation,” said Phoy Yong Hao, co-founder of ServAuto. “Automotive aftersales should be simple and reliable. With this funding, we can scale a consistent experience nationwide, backed by a tech-enabled supply chain that guarantees verified products.”

Founded in 2024 by former Carsome executives, ServAuto is a digital-first platform allowing customers to purchase products and services online and book appointments across a nationwide network of ServAuto and authorised partner workshops via its website, major e-commerce platforms, and integrations with Carsome and Touch ’n Go.

Unlike traditional marketplaces, ServAuto controls the quality loop by sourcing parts directly from manufacturers and distributors and equipping its ServAuto-branded workshops with proprietary SOPs and digital tools.

“Some of the most compelling opportunities in Malaysia and Southeast Asia sit at the intersection of mobility, operations, and real-world execution,” said Victor Chua (pic), founding and managing partner of Vynn Capital. “ServAuto is a great example of a new generation of Malaysian start-ups emerging from the broader Malaysian ecosystem. It is led by a talented team with deep operational experience, and this investment reflects our conviction in founders who understand mobility on the ground.”

Within 12 months, ServAuto claims to have served over 30,000 customers across essential, high-frequency aftersales categories, including oil changes and window tinting, alongside select automotive accessories. The new funding will expand product and service coverage and deepen its nationwide workshop network.

“We are excited to continue deepening our presence in Malaysia, with ServAuto representing our second homegrown and high-growth investment within just 12 months,” said Jessica Huang Pouleur, partner at Openspace Capital. “There is significant consumer demand for more transparent automotive services, and we are looking forward to working closely with the team as they continue to build a dominant regional after-sales platform, trusted by drivers to best serve their needs.”

Meanwhile, Thomas G. Tsao, co-founder and chair of Gobi Partners, said: “Automotive aftersales is a large but structurally fragmented market where standards never scaled with demand. In real-economy sectors, platforms that institutionalise discipline, transparency, and repeatable execution are more resilient across cycles. ServAuto is building on these fundamentals.”

SWC Global invested in ServAuto in April 2025 due to its founding team and their clear vision to modernise the automotive ecosystem in Malaysia and across Southeast Asia.