SAP appoints new leaders to drive growth across Southeast Asia

• Sianto Wongjoyo appointed new managing director for SAP Indonesia 
• Saket Ranjan takes on the role of head of corporate for SAP Southeast Asia

SAP SE has announced two strategic leadership appointments aimed at accelerating growth across Indonesia and Southeast Asia. In a statement, the company said the new leaders bring decades of experience to their positions, reinforcing SAP’s commitment to supporting organisations across the region in harnessing cloud and AI innovation to deliver business value.

Sianto Wongjoyo joins SAP as managing director for Indonesia. A seasoned business leader with more than 25 years of experience, Sianto has a proven track record of fostering winning teams, building strong partnerships, and delivering impactful cloud transformations for customers.

In his new role, he will oversee strategy, operations, and customer success across SAP Indonesia. He will be responsible for helping businesses across the country grow and scale with innovation and impact, and for driving SAP’s data- and AI-focused strategy, with the support of SAP’s partner ecosystem.

“Indonesia’s digital economy is one of the fastest-growing in Southeast Asia, and I am excited to bring my experience to lead SAP Indonesia during a pivotal moment in the adoption of AI and cloud technologies. I look forward to helping Indonesian customers leverage the latest innovations to drive meaningful business transformations,” said Sianto.

Meanwhile, Saket Ranjan has been appointed head of Corporate for Southeast Asia. Saket brings nearly two decades of experience scaling business application portfolios, building high-performing teams, and driving transformative outcomes for Southeast Asian customers.

Based in Singapore, Saket will lead SAP’s Corporate segment across the region. The Corporate segment supports upper mid-market and large enterprise customers, which require scalable solutions and rely on SAP’s strong partner ecosystem to accelerate digital transformation and AI adoption. In his new role, Saket will focus on driving customer success across Southeast Asia by building meaningful partnerships and helping organisations digitally transform.

Commenting on his appointment, Saket said, “I am thrilled to join SAP, an organisation that has the technology, expertise, and footprint to support customers in achieving tangible business outcomes in this new digital-first era. By aligning SAP’s technology with our customers’ growth ambitions and leveraging our strong partner ecosystem, we will help Southeast Asian businesses across all industries innovate and thrive.”

Addressing the appointments, Liher Urbizu, president and managing director, SAP Southeast Asia, said, “Southeast Asia continues to be a front‑runner in tech innovation and the adoption of AI and cloud technologies. These leadership appointments reflect our mission to empower customers across Indonesia and Southeast Asia to embed intelligence into every workflow—from finance to supply chain to professional services—to deliver true business impact. Saket and Sianto each bring a passion for innovation and deep expertise that aligns with this mission, and I am confident they will help our customers unlock new opportunities in the AI-powered era.”