SAP appoints Peter Moore as head of partner ecosystem in Asia Pacific

• Will drive partner recruitment & enablement , deliver value to customers
• Brings 20+ years of tech industry experience & strong insight into the Asian market

SAP SE has announced the appointment of Peter Moore (pic) as head of partner ecosystem for SAP Asia Pacific (APAC), effective immediately. Moore takes over from Utkarsh Maheshwari, who held the position since 2021 before transitioning earlier this year to the role of senior vice president and head of global partner sales and services, SAP.

In his new role, Moore will be responsible for leading and expanding SAP’s vibrant partner ecosystem across the APAC region. His remit includes driving partner recruitment, enablement, and co-innovation to deliver value to customers. He will focus on strengthening strategic alliances, fostering collaboration, and empowering partners to deliver transformative digital solutions leveraging SAP’s industry-leading technologies.

“The partner ecosystem is crucial to SAP’s success in Asia Pacific, especially as we experience rapid cloud adoption and increasing demand for specialised industry solutions,” said Simon Davies, regional president, SAP APAC. “Moore brings a wealth of experience and a proven track record in building and managing successful partner programmes. We are confident that his leadership will further elevate the value we deliver to customers through our partners and drive continued growth across the region.”

Moore brings over twenty years of experience in the technology industry, with a deep understanding of the Asian market. Since joining SAP twelve years ago, he has served in multiple leadership roles and is an active executive sponsor for many strategic SAP customers and ecosystem partners. By prioritising customer success, he has helped drive innovation and thought leadership in many industries across Asia Pacific, Japan, and Europe.

“I am thrilled to take on this new role to lead the partner ecosystem in Asia Pacific,” said Moore. “The opportunity to work with such a dynamic and innovative partner network is incredibly exciting. I look forward to collaborating closely with our partners to help businesses across the region achieve their digital transformation goals and realise the full potential of SAP’s solutions.”