Salesforce appoints Paul Carvouni as Asean Leader to accelerate the region’s agentic enterprise transformation

• Brings over 20 years of leadership in technology across APAC and Asean
• Experience includes driving growth and building high-performing teams to expand market leadership

Salesforce, an AI CRM firm, has announced the appointment of Paul Carvouni (pic) as senior vice president and general manager for Asean. In a statement, the company noted that Carvouni will be responsible for driving the region’s growth strategy and building sales and operational excellence, while accelerating the transformation of every Asean business into an agentic enterprise.

AI represents a US$1 trillion (RM4.05 trillion) growth opportunity for Asean by 2030, and Salesforce is committed to helping organisations capitalise on this wave by becoming agentic enterprises. By integrating humans, agents, apps and data on a trusted, unified platform, organisations can leapfrog traditional digital transformation timelines to unlock unprecedented growth and innovation. 

Carvouni’s appointment comes as Salesforce continues to build tremendous momentum in Asean, launching a new office in the Philippines in October 2025, in addition to existing offices in Singapore, Thailand and Indonesia. Salesforce also recently announced the availability of Agentforce Service and Employee Agent in several Asean languages to serve local needs.

Carvouni is an accomplished senior executive with over two decades of leadership in technology companies, including Microsoft and Riverbed Technology, covering the Asia Pacific and Asean region. He brings a wealth of experience in building and leading high-growth teams in the region. Carvouni has successfully engineered growth at scale and consistently cultivated high-performing teams to grow market leadership.

“Asean is a vibrant and strategically vital region for us. We are in the midst of an agentic AI revolution that can vastly accelerate the region’s economic growth,” said Arun Kumar Parmeswaran, executive vice president & managing director, South Asia, Salesforce. “Carvouni possesses deep industry experience necessary to guide our customers as they leverage agentic AI to transform their businesses. We have tremendous confidence in his ability to lead our Asean team and accelerate the success of our customers in becoming the intelligent, adaptive agentic enterprises of the future.”

“I am excited to lead Salesforce’s commitment to the Asean region. The AI revolution presents an immense opportunity for impact across every country, industry and segment, from SMBs to large-scale enterprise and public sector organisations. This region is primed for significant growth, and the mission is clear: to empower every customer to become an agentic enterprise and unlock unprecedented productivity and intelligence,” Carvouni said.

“I look forward to working alongside our talented team and extensive partner ecosystem to deliver the trusted AI, data and CRM solutions that will fuel Asean’s next wave of innovation and growth,” he added.