Xiaomi retains top spot as Malaysia’s most popular smartphone in Q1 2025

• Market share of 18%, an 11% growth over 2024, Samsung in 2nd spot with 17% share
• Dual-brand strategy with Xiaomi and Redmi continues to drive market momentum

Canalys, a global market research firm, announced that Xiaomi has again secured the top position among smartphone vendors in Malaysia for the first quarter of 2025, achieving a 18%-unit share in sell-in shipments, an 11% growth over the past 12 months.

Eddie Huang, country manager for Xiaomi Malaysia, said, “We’re incredibly thankful to our Malaysian customers for their ongoing trust and loyalty. This achievement reflects not only our strength in innovation and product development, but also the meaningful connection we’ve built with our local community.”

Xiaomi’s successful dual-brand strategy continues to drive its momentum in the market, centered on its two key smartphone lines – Xiaomi and Redmi. The newly launched Xiaomi 15 series delivers flagship performance and next-generation innovation for premium users, while the Redmi Note 14 series remains a go-to choice for consumers seeking reliable, high-performance devices at accessible prices.

“In 2025, we have made a significant foray into the ultra-premium market, both for our smartphones and AIoT lineups,” Huang added. “We are continuously pushing the boundaries of what technology can deliver in terms of performance, design, and user experience. These flagship innovations represent our commitment to elevating everyday living through smart, premium solutions that are still accessible.”

While it started out as a smartphone maker in 2010, the company today stands as a consumer electronics and smart manufacturing player with a “Human × Car × Home”  strategy encompassing a smart ecosystem that merges personal devices, smart home products, and cars.