- Aims to redefine global access to Malaysia’s heritage and creativity
- Partners with Tourism Malaysia, ASWARA to showcase innovation & culture
The Malaysia Digital Economy Corporation (MDEC) has announced the public launch of the IP360 Metaverse Platform, highlighting Malaysia’s leadership in digital innovation and cultural preservation. Developed in partnership with Ammobox Studios Sdn Bhd, the platform redefines how global audiences experience Malaysia’s rich heritage and creative industry.
Currently in its minimum viable product (MVP) stage, the platform provides seamless, interactive 3D digital experiences for local and international audiences. Powered by Unreal Engine 5 and Pixel Streaming, it delivers high-quality visuals accessible through any web browser, removing the need for specialised hardware.
The platform features two immersive experiences designed to captivate global audiences while celebrating Malaysia’s cultural heritage. These include:
- Virtual Theme Park: Interactive experiences with popular Malaysian intellectual properties (IPs) like Ejen Ali and Didi and Friends. Highlights include games such as “Find the Spy” and activities at the “Training Centre.” Didi and Friends is expected to premiere in Q1 2025.
- Digital Museum: Showcasing Malaysia’s cultural heritage through interactive artifacts, treasure hunts, local language lessons, and holographic traditional dance performances.
The platform is a result of strategic collaborations with organisations such as Tourism Malaysia, ASWARA, Istana Budaya, and leading Malaysian IP brands, reflecting a commitment to innovation and global cultural outreach.
Anuar Fariz Fadzil, CEO of MDEC, stated, “The IP360 Metaverse Platform aligns with Malaysia’s national agenda to strengthen its creative digital industries. It leverages immersive technologies to create jobs and drive economic growth. By 2030, Malaysia aims to be a hub for high-quality, innovative digital content.”
This year, MDEC supported 38 companies and IP creators through its Metaverse Onboarding and Immersive IP Experiences Programme, offering up to RM200,000 per project to encourage metaverse adoption.
Explore the future of immersive digital content and discover Malaysia’s cultural treasures at https://mdec.my/ip360-metaverse/platform
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